Organic plant oils are at the heart of everything we formulate. The most common plant oils included in Liplove formulas are strawberry, jojoba, rosehip, sunflower and blueberry seed oils.

Each product listing includes full ingredient information. Explore the shop to discover exactly what’s inside.

Our products inspire small but mighty moments of care, wherever you are in your day.

In the same way, our approach to makeup leans on the side of less is more, though we love a pop of color just like the next woman.

So think, less is more as in, less striving, more ease, less trying to be, more being.

Liplove launched in 2018 with one mission: to make clean, organic beauty accessible for all skin types and tones. Local events, pop ups, and small retail partnerships shaped the first year. We launched with just 4 products, and launched only limited edition collections.

Through targeted local events in our home state of Texas and strategic partnerships with various brands across the nation, brand awareness took off. It wasn’t long before beauty subscription boxes focused on vegan and cruelty-free products began reaching out. For a few years, our business was largely wholesale through beauty subscription boxes.

In 2021, we completed our first few large scale, direct to customer production runs, distributing over 50,000 products in just a few short months. That same year, Sephora also reached out. We respectfully declined and continued building independently.

We also hosted both virtual and in person women’s summits, bringing together women and girls from all walks of life to connect, learn and receive resources on wellness from within.

Additionally, we partnered with other brands and boutiques, including Madewell and AllBirds, for specialty pop ups and sponsored events.

Today, the heart of what we do is so much more than makeup. It’s about empowering you to be your best you, with products that let your natural beauty shine through.