Makeup for real life.
One product does the work of three.
Use it however you want.
You don’t need 10 products. You just need a few that can keep up.
Bold color. Butter-soft feel. Naturally effortless.
Power Move is your all-in-one pop of pink — a vibrant, joyful statement shade that brightens lips and cheeks in seconds. Made with organic, skin-loving ingredients and a buttery-soft texture that melts into skin, it’s the easiest way to energize your look.
Swipe it on lips for bold, moisturizing color or tap onto cheeks for a fresh, just-had-fun flush. No brushes, no fuss — just pure pigment, playful energy, and skin that feels as good as it looks.
Why you’ll love it:
Bold, buildable color that won’t dry you out
Doubles as a blush for instant elevation
Clean, organic ingredients your skin will thank you for
Glides on like butter and blends in seconds
Available for pre-order, shipping on 4/30.
Nude brown minimalist gloss with a golden glow and lightweight coverage. Goes on semi-sheer with the option to layer for color impact, plus can also be worn as highlight for an all over glow. Combine with a lip liner like Rich Cocoa for a full lip look that carries through the day. Pairs well with a pop of color on the cheeks for blush, too.
The barely-there nude that does the most.
Yes, you can keep it minimal and still feel like your best, most radiant self. Bare is a soft, neutral nude that enhances without overpowering — your lips, only better.
On days when you want just a touch of polish, this is your go-to. The creamy, conditioning formula glides on smoothly, never flakes, and feels as good as it looks. Packed with nourishing, skin-first ingredients, it’s makeup that cares while it wears.
Why you’ll reach for it daily:
Subtle nude with a flattering, real-skin tone
Creamy, non-drying formula that feels like balm
Perfect for low-effort, high-impact days
Clean ingredients that keep lips soft and smooth
Available for pre-order. Ships 4/30.
As Seen In
This is for early mornings, long days and everything in between.
Two colors. Butter-soft feel. Naturally effortless.
This set includes Sandy + Flourish, two colors that will bring life to your beauty routine. Made with organic, skin-loving ingredients and a silk-like texture that melts into skin, it’s the easiest way to energize your look.
Why you’ll love it:
Buildable color that won’t dry you out
Doubles as a blush for instant elevation
Clean, organic ingredients your skin will thank you for
Soft like silk and easy to wear
Available for pre-order, shipping on 4/30.
Moisturizing, jewel pink lipstick with rosy undertones.
Soft, smooth application and easy to wear color that can take you through everyday and any occasion.
Why Your Beauty Bag Needs This Energy:
Easy, everyday color that won’t dry you out
Doubles as a blush for instant elevation
Clean, organic ingredients your skin will thank you for
Glides on smooth like silk and matches your energy
Available for pre-order. Ships 4/30.
Intentional color for every day, any occasion.
Mix and match. Blend with your fingers or a brush.
You’re the masterpiece. Makeup is a bonus.
No filler, no fluff. Just the good stuff.
If you only have a minute, this makes all the difference.
Bold color. Butter-soft feel. Naturally effortless.
Flow is the red lipstick every woman needs. Made with organic, skin-loving ingredients and a silk-like texture that melts into skin, it’s an easy way to add a pop of color to your look.
Swipe it on lips for bold, moisturizing color or tap onto cheeks for a fresh, just-had-fun flush. No brushes, no fuss — just pure pigment, playful energy, and skin that feels as good as it looks.
Why you’ll love it:
Moisturizing, rich burgundy red lipstick with deep berry undertones
Bold, buildable color that won’t dry you out
Doubles as a blush for instant elevation
Clean, organic ingredients your skin will thank you for
Available for pre-order, shipping on 4/30.
The only set you need.
7 colors that meet you where you are, no matter the time or day.
You deserve makeup that respects your time and energy.
A kiss of color is just enough.
Chocolate brown shade layered with cocoa and golden undertones.
Moisture rich and easy to wear as lip color, liner, or to complement smoky brown eyeshadow looks.
Energetic purple. Shines from every angle.
Goes on smooth and easy to blend in seconds, no skills required.
This nude gloss delivers a luminous boost to the lips, cheeks and lids.
The super soft formula is ultra moisturizing and keeps your skin looking and feeling good.
Let’s go beyond the surface level stuff.
Makeup is only as good as the heart of the woman wearing it.
