Why Breast Cancer Awareness Month Means More Than Mammograms


Every October, millions of men and women march, wear pink, rally together and raise money for loved ones who were recently diagnosed with breast cancer or are undergoing chemotherapy. There is no shortage of hashtags and ‘save the tatas’ tees, and women everywhere are encouraged to screen themselves at home, and go for a regular checkup.

But breast cancer awareness is more than mammograms, early detection and wearing pink.

Everything from the environment to the products we use can lead to chronic conditions like cancer. Many beauty products even contain small doses of cancer causing chemicals, though there is no definitive link established yet. According to the University of Texas MD Anderson Cancer Center, the endocrine disrupting chemicals (EDCs) found in beauty products may interfere with the hormonal system, and have been associated with altering reproductive function in men and women, abnormal growth patterns, and even an increased risk of breast cancer.

The most common EDCs, parabens and phthalates, are being studied for their link to breast cancer, as they are known to penetrate the skin and disrupt hormones by blocking them or even mimicking them, which can cause hormone imbalances.

Liplove was created after I found out about the harmful ingredients found in some of my favorite lipsticks. After countless hours of research, formula trials, prayer and patience, the Liplove formula was born. The very first thing I did was dump all my lipstick in the trash.
— Latrice Love, Liplove Founder & Chemist

Even though legislation is underway to add more regulations to the US beauty industry, there has been little change to regulatory laws on cosmetics and personal care products since 1938.

This means that it is more important than ever for us to educate ourselves on what ingredients to avoid in beauty and personal care products, in order to protect long term health. If you don’t know where to start, this is a helpful resource.

Being proactive is key, so instead of mindlessly buying the popular new beauty products on the market, it is essential to look up the ingredients and understand how those ingredients could impact your body with frequent exposure over time. Our health, the health of our families and the health of generations to come all depend on us making informed decisions today.

If you want more information or advice on transitioning to clean beauty products, leave a comment or send an email to hello@shopliplove.com.

If you’re tired of the toxic relationship with your lipstick or lip gloss, shop the Fall collection and use code LIPSTICKBREAKUP for 10% off your first purchase, now through October 31.